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Pause for Reading
A Build-A-Bear Foundation campaign with YouTube Kids that turns screen time into story time.
Problem
61% of low-income households in the U.S. have no children’s books at home, leaving kids with limited opportunities to build literacy.
Insight
Children ages 4–8 spend up to two hours daily on YouTube Kids, making it the perfect place to encourage reading.
Pause for Reading introduces a feature that pauses Youtube videos at scheduled times, prompting kids to read along. Parents enable it in settings, teachers track and provide books, and kids seamlessly add reading to their daily routine—on-screen or off.
