Mushroom Fesetival

Mushroom Festival is a conceptual brand identity for a fictional cultural festival, developed to explore how a new event could be introduced to the public through a cohesive visual system.

Client
Mount Hood Festivals

Year
2024

The Work

The challenge was to create a complete identity—from logo to brand
guidelines—that felt organic, playful, and scalable across multiple touchpoints.

Art Direction:
I led the concept, art direction, and visual identity, owning typography,
visual tone, and overall system design.
Designer: Olivia Guerra

The Results

The project includes posters, social media assets, and merchandise applications designed to attract and engage a broad audience. Layout and design support were developed in collaboration with the designer: Olivia Guerra.