Challenge

In an age of glowing screens and locked doors, we've grown dangerously distant from the wild—both outside and within. Our senses dull, our courage fades, and the unfamiliar becomes something to fear, not explore. But the real danger isn't out there—it's forgetting what it means to face it. As Stranger Things Season 5 looms, so does a chance to awaken what’s been buried: the thrill of the unknown, and the fight to find our way back.

A campaign called Adventure Beyond: Journey Within unites the eerie thrill of Stranger Things with REI’s call to the wild, creating a powerful union where pop culture meets personal transformation. This isn’t just brand synergy; it’s a narrative crossover. As the final season of Stranger Things descends, fans are invited to step into their own epic adventure, equipped with REI gear to venture beyond the ordinary. In the journey to rediscover themselves and protect the planet, the line between fiction and reality begins to blur. The world needs heroes and this is their summon.