Vanity Fair embodies elegance and sophistication, appealing to a refined audience. Beauty Within Reach reimagines this legacy for Gen Z, offering an app to discover affordable, eco-friendly beauty products that make red-carpet looks accessible.
Challange
The challenge isn’t the face—it’s the unrealistic, and unachievable price tag for rest of the people.
Gen Z women aren’t vibing with beauty coverage that’s included with all luxury represented through celebrities on red carpet, and not with reality. They want beauty that’s authentic, inclusive, and affordable—not a highlight reel of routines they’ll never be able to reach.
Solution
We launched Beauty Within Reach—an app that flips the script on unattainable beauty. Users pick a red carpet celeb look, and the app breaks it down using affordable, drugstore dupes available nearby. Because looking like a million bucks shouldn’t cost a million bucks.
